Do's and Don't of Breaking into the Cannabis Industry

Mike Olson / Jan 18, 2018
hero-graphic-Do's and Don't of Breaking into the Cannabis Industry

This week we will discuss the Do’s and Don’ts of Breaking into the Cannabis Industry. These tips can be applied to networking events, building a social profile, applying for jobs, and attending interviews. As a cannabis job seeker or someone interested in exploring the industry, it is important to put your best foot forward and make the most out of each experience.


Do – Express your passion! Let these companies know why you want to work in this industry. This kind of information is best expressed in a cover letter.

Don’t – Put illegal cannabis experience on your resume. No one wants to hear about your dealing days in an interview, save it for the water cooler.

Do – Establish yourself on social media. Reach out to your favorite companies say hello and inquire about jobs. Remember, there is a fine line between following up and being a nuisance so we suggest checking in every 2 or 3 weeks by email.

Don’t – Comment on social media if you don’t have anything nice to say or make up a statistic. You never know who is watching or what potential employer can see your post.

Do – YOUR RESEARCH! Before attending an event, or applying for a job, make sure to do your due diligence on the event host or company to ensure that your networking time is being utilized to the fullest extent and you aren’t wasting time at an event that provides little to no value to your cause.

Don’t – Submit 1 sentence to a job posting. If someone took the time to write the post you can take time to create a resume. (If you don’t know how shoot us an email and we’ll help you put one together)

Do – Attend events hosted by your prospective employer. If the company you want to be employed with is hosting an Open House/Info Session/Patient Outreach event- GO! This is a great opportunity to introduce yourself and gain insights into their business.

Don’t – Forget your business cards! If you don’t have any there are several online sites you can use to create your own cards. This should include your first and last name, phone number(s), email address, business title/ desired position and city you are located in.

Do – Ask about the dress code. You always want to attend an interview or event looking your best. However, oftentimes you don’t need to wear a suit and sometimes stoner culture clothing is appropriate. Either way, do your research ahead of time so you’re as prepared as possible to make the best impression.

Don’t – Overindulge. This industry is full of free goodies, but remember, you want to get a job, not win stoner of the year.

Do – Have fun! This is a once in a lifetime experience. Breaking into any industry is hard work but worth celebrating every now and again. Take it all in and know your limits.

Right now is the time to get involved in the cannabis industry and a great way to ensure success is to be prepared. The tips we mentioned above are one way of starting your journey. Visit to jump-start your cannabis career.

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