Mastering MJBizCon: Insider Tips for Cannabis Success in 2023 and Beyond

Vangst/Nov 15, 2023

hero-graphic-Mastering MJBizCon: Insider Tips for Cannabis Success in 2023 and Beyond

Setting the Stage for MJBizCon 2023

In this week's episode of "Proud to Work in Cannabis," host Karson Humiston, CEO & Founder of Vangst, sits down with Jess Tyler, Chief Revenue and Experience Officer at MJBiz, to discuss what attendees can expect at MJBizCon 2023. As the cannabis industry continues to face challenges, MJBiz aims to provide a platform for industry players to come together, celebrate their resilience, and prepare for the opportunities that lie ahead in 2024.

What to Expect for MJBiz 2023: New Features and Partnerships

Jess highlights the exciting features attendees can anticipate at MJBizCon 2023. Partnering with the Lexi Hotel, the first cannabis consumption hotel in Nevada, MJBiz ensures a unique experience with events and activations. The collaboration with Thrive Dispensary offers a convenient way for attendees to purchase cannabis online and enjoy a complimentary shuttle service to the dispensary. Additional content includes the Women in Leadership Forum and a partnership with the Black CannaBiz Expo, emphasizing diversity and social equity in the industry.

MJBiz's 2022 Acquisition: Elevating Operations and Celebrating Growth

Discussing MJBiz's acquisition by Emerald, North America's largest trade show organizer, Jess emphasizes the celebration not only for MJBiz but for the entire cannabis industry. With Emerald's belief in the cannabis sector, this acquisition has elevated MJBiz's operations, providing more opportunities for education, connection, and growth for cannabis entrepreneurs.

Looking ahead, Jess shares the industry's positive feedback, emphasizing the necessity for businesses to be at MJBizCon. Positioned at the end of the year, the conference focuses on setting the stage for success in 2024. While on track to match the success of past events, Jess anticipates the unique tone and environment that MJBizCon 2023 will bring.

Strategies for Companies to Capitalize on Their MJBizCon Experience: Plan, Navigate, Succeed

To maximize the MJBizCon experience, Jess advises businesses to prioritize planning. With tools such as the MJBiz website and app, attendees can efficiently navigate the conference floor, explore the exhibitor list, and utilize exciting new AI features. Planning ahead is crucial to ensure businesses make the most out of the event's vast opportunities.

Mistakes to Avoid at MJBizCon: A Guide to a Successful Conference Experience

Jess provides valuable insights into common mistakes to avoid at MJBizCon. Cautioning against attending only afterparties, she emphasizes the importance of participating in the conference to connect with decision-makers and investors. Having a booth at the conference is likened to fishing, where the fish (potential partners and clients) come directly to you. Practical advice includes wearing comfortable shoes, staying hydrated, and pacing oneself throughout the event.

Advice for Exhibitors: Engage, Utilize Technology, and Follow Up

For exhibitors, Jess stresses the importance of engaged sales representatives at booths. Exhibitors who actively connect with attendees are more likely to maximize their space and overall event ROI. Practical tips include using QR codes for easy information sharing and prompt follow-ups to stand out in the post-event shuffle.

Register for MJBizCon 2024: Embrace the Momentum

With momentum building in the industry, Jess encourages listeners to register for MJBizCon 2024. The website,, provides an easy registration process, allowing attendees to secure their tickets and expedite badge pickup.

Proud to Work in Cannabis

As Jess Tyler and Karson Humiston wrap up their conversation, the overarching theme of the podcast becomes clear - being proud to work in the cannabis industry. MJBizCon serves as a testament to the resilience, growth, and continuous innovation within the cannabis sector. Listeners are encouraged to dive into the full episode, gain insights, and join the vibrant community at MJBizCon 2023. Embrace the opportunities, celebrate the achievements, and be proud to work in cannabis.

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