Unlocking Flowhub's Profitable Success: A Journey of Growing, Innovating & Adapting

Vangst/Aug 23, 2023

hero-graphic-Unlocking Flowhub's Profitable Success: A Journey of Growing, Innovating & Adapting

A Milestone Episode with Kyle Sherman, CEO & Founder of Flowhub

This week we’re celebrating 50 episodes of “Proud to Work in Cannabis,” and we couldn’t be more excited to be celebrating with Kyle Sherman, CEO & Founder of Flowhub. In this episode, Kyle takes us on a journey through the inception, challenges, and successes of Flowhub, a trailblazing cannabis technology company. Let's dive in and discover the bright, positive, and educational insights shared by this industry titan.

Seeds of Innovation: How Flowhub Blossomed

Kyle and Karson reminisce about their first meeting over a decade ago, a pivotal moment that marked the start of a significant collaboration. In 2014, Kyle, previously in podcasting, entered the cannabis industry and founded Flowhub in 2015. The catalyst? His personal journey using cannabis to manage mental health issues, transforming him into a passionate advocate for the plant's potential.

Pioneering Cannabis Regulation: The Birth of Flowhub

Relocating from LA to Colorado, Kyle wanted to play a role in shaping the cannabis landscape. He initially envisioned creating a regulatory aid for businesses to navigate the evolving industry. An encounter with Tripp Keber of Dixie Elixirs set Kyle on a path to software development. He soon realized that scalable software was pivotal for industry growth, laying the foundation for Flowhub's emergence.

With determination, Kyle launched Flowhub in 2015, securing investments from Poseidon Asset Management and other backers. Raising capital during the 2016 election brought its challenges, as industry dynamics shifted, and the concept of the "cannabis winter" emerged. However, Kyle's adaptability and strategic thinking ensured Flowhub's continued progress.

Success Beyond the Surface: The Real Journey of Entrepreneurship

While the public perception of success often appears as a linear trajectory, the entrepreneurial journey is far from it. Kyle and Karson reflect on the rollercoaster ride of early industry days, viral moments, and unexpected challenges. Kyle's insight sheds light on the critical distinction between entrepreneurs committed to "walking through walls" for their vision and those who are merely "want-repreneurs."

Growth Pains and Culture Shifts: Lessons from Hyper-Growth

As Flowhub scaled, culture challenges emerged. Kyle discusses the impact of poor hires on company culture, reflecting on the necessity of being cautious while selecting team members. Kyle's candid introspection unveils his learning curve as a young entrepreneur, including moments where external influences and board decisions shaped his leadership choices.

From Island Bliss to Remote Innovation: Flowhub's Pandemic Pivot

The COVID-19 pandemic forced businesses to adapt swiftly, and Flowhub was no exception. Kyle's bold decision to close the Denver office and relocate his family to Kauai exemplified the company's adaptability. The experience highlighted the potential of remote work while underscoring the importance of in-person interactions with customers.

Revamping Flowhub: The Birth of Flowhub Maui

Kyle candidly discusses his early prediction that states would replicate Colorado's cannabis legalization model, which proved to be inaccurate. The company's pivot led to the birth of Flowhub Maui, a remote branch of Flowhub designed to cater to the diverse needs of different states. The transformation involved strategic restructuring and a commitment to profitability.

A Shift to Sustainability: Embracing Profitability and Long-Term Vision

A transformative moment in Flowhub's journey was Kyle's conscious shift from hyper-growth to sustainability. Focusing on efficiency and profitability, he aimed to reduce dependence on venture capital funding. By embracing an "infinite game" approach, Kyle fostered a culture of strategic growth that prioritized customer success over external validation.

The Path Forward: Investing in Customers and Innovation

With the ever-evolving landscape of cannabis legislation, Kyle emphasizes the importance of investing in customers and innovation. While policy advocacy remains a priority, Flowhub's commitment lies in empowering entrepreneurs and helping them build strong, successful businesses. Kyle's inspiring outlook reflects his dedication to the cannabis industry's growth and advancement.

Proud to Work in Cannabis

As we conclude this episode, it's evident that Kyle Sherman's journey with Flowhub embodies the essence of "Proud to Work in Cannabis." The resilience, innovation, and adaptability demonstrated by Kyle offer valuable lessons for job seekers and professionals in the cannabis industry. Flowhub's story reminds us that success is not a destination but an ongoing journey filled with challenges, growth, and the pursuit of a brighter future for cannabis. Tune in to this enlightening episode of "Proud to Work in Cannabis" featuring Kyle Sherman, CEO & Founder of Flowhub, and gain insights that will inspire you to embrace the transformative potential of the cannabis industry.

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