Do you think Cannabis Brands should leverage incentive-based marketing strategies?
Most Cannabis Brands we see on the shelves today have high quality packaging and an excellent marketing strategy behind them. The brands representative may even “woo” site managers and bud tenders by offering special incentives and bonuses for recommending/selling their product. Same situation applies as a consumer. If you buy that specific brand you may receive a free item such as a pre-roll, t-shirt, or a hat for your purchase!
Do you feel the Cannabis Brands we see in dispensaries are there as a result of quality, or is it because the brand representative has "wooed" the site managers and bud tenders to carry the product? Have you ever had products pushed on you at a dispensary where the purchase was incentive-based?
I personally have never had a specific brand recommended or pushed on me based on brand, normally I've seen a particular strain or company pushed based on reputation of quality or known/perceived potency. Ie: cookies brand or strain reputation in the marketplace known for quality/potency.
I've been to a dispensary where they pushed hard on their own in-house-made products. They had them marked down a bit cheaper than competitors that they also sold and were doing it as a promotional push to show their offerings. I feel that it was a smart way for them to promote themselves and hopefully not only earn more but show knowledgeable they can be. So I went with the deal in hope of helping
Join the Cannabis Conversation.
Join the #1 community for Cannabis Pros. Real-time tips and thought-leading dialogue covering everything from how to break into the industry and land your dream job, to how to level up your skills, to the ins outs of regulatory compliance. Start building your network here.Join The Network
Already have an account? Sign In