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Branding and Marketing

How can you advertise a marijuana business online?

Branding and Marketing

First, you want to have all your systems in place. Social media channels, website, and content.

Start building out your social profiles to establish a certain level of social proof. And if done correctly, you can use Facebook and Instagram ads and to build your brand. But if you're selling product, don't use these ads to direct them to your site or you can get your account banned.

Then you want to start reaching out to influencers. There are plenty of cannabis influencers out there. Use them to share your content, to tag you in posts and to promote any sort of specials you have going on.

Build an email list.

A work around to get direct sales would be to capture leads by their emails. Once you have their email you can pretty much send anything you want for promotions. Just check with local and federal laws.

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Great Post!!

I would also add that LinkedIn is probably the most receptive platform for Cannabis in general. I'm sure a few times people have been locked out (not me personally but I see their rants afterward lol)but nothing compared to other social media sites.

Social media posts are so tricky! It's really easy to cross the line unintentionaly. On the retail side, you want budtenders to be excited and passionate enough to share online but most don't know the rules. Having a media manager, or someone designated to manage online profiles, seems to be the way to go!

Shannon-Parkhill-256563: Great Post!!

I would also add that LinkedIn is probably the most receptive platform for Cannabis in general. I'm sure a few times people have been locked out (not me personally but I see their rants afterward lol)but nothing compared to other social media sites.

Agreed! Here's an article with some tips for marketing your dispensary via LinkedIn: https://flowhub.com/learn/dispensary-linkedin-marketing

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