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Branding and Marketing

How do you view Dispensary interior design in your shopping choices?

Branding and Marketing

The sophistication and variety in the dispensary space has been really interesting to watch. I am interested how dispensary branding and design will continue to push ahead in earning cannabis dollars. Clearly, price will forever and always be a primary consideration in where people shop but I found this VERY old article on the most beautiful dispensaries in America and I was wondering how the shopping experience and dispensary brand influence other people and their purchasing decisions.

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Since I am SUCH a sucker for all things cute packaging, branding, atmosphere, etc - having a cool ambience or just a cool brand in general makes the shopping experience a pinch more fun than it already it ;) I love the minimalist logos for example, Lova Canna Co has a way cuter logo than LivWell in my opinion lol

I like this question because I notice this myself. Thoughtful design is really important in retail! There are two stores near me: one is small, low ceiling, dark basement vibes with all the product covering the walls, no prices displayed. The other is bright and colorful with an interactive floor plan, variety of displays and screens showng the menu. The latter is my favorite because it's easier to shop and feels more welcoming!

Lillian-Atwood: I like this question because I notice this myself. Thoughtful design is really important in retail! There are two stores near me: one is small, low ceiling, dark basement vibes with all the product covering the walls, no prices displayed. The other is bright and colorful with an interactive floor plan, variety of displays and screens showng the menu. The latter is my favorite because it's easier to shop and feels more welcoming!

I completely agree. I also think that the open, color, bright, and interactive layouts are what allow cannabis to feel more accessible to new consumers. While I think there is room for all kinds of design when it comes to dispensaries, in my friend group, it seems like those that are brighter and more approachable get the business of new cannabis buyers.

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