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Branding and Marketing

What is the best way to generate awareness for a brand/product

Branding and Marketing

One of the things about the cannabis industry that has always puzzled me is advertising. Since you cannot get your product into people's hands by way of free samples or put advertisements on TV, what are the best way to get your brand out there and let people know about your products?

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Malcolm-Macdonald: One of the things about the cannabis industry that has always puzzled me is advertising. Since you cannot get your product into people's hands by way of free samples or put advertisements on TV, what are the best way to get your brand out there and let people know about your products?

Linked in ads and cannabis events!

Seeding product with influencers and tastemakers is huge, but you have to know your LOCAL audience incredibly well.

Malcolm-Macdonald: One of the things about the cannabis industry that has always puzzled me is advertising. Since you cannot get your product into people's hands by way of free samples or put advertisements on TV, what are the best way to get your brand out there and let people know about your products?

Logan-Smith: Linked in ads and cannabis events!

Completely agree! Here's a resource that can help you get started on Linkedin: https://flowhub.com/learn/dispensary-linkedin-marketing

Social media is huge, as well as word of mouth. It's not really about merch, but sending passionate, fun reps into stores to educate budtenders, hand out tshirts, and drum up excitement goes a long way. The right person selling your products can get a whole store to push your brand and if they really like you, they will tell their friends, too!

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