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What's your strategy for selling topical products?

Retail

I'm a lead tech making topicals - salts and lotion mostly. Topical THC is not for everyone, especially because the goal is not to get high but to provide relief.

Budtenders and retail employees, how do you sell topicals in your store? Do your customers come in for specific products? Or are your topicals mostly impulse/novelty items?

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Lillian-Atwood: I'm a lead tech making topicals - salts and lotion mostly. Topical THC is not for everyone, especially because the goal is not to get high but to provide relief.

Budtenders and retail employees, how do you sell topicals in your store? Do your customers come in for specific products? Or are your topicals mostly impulse/novelty items?

Hi Lillian. I spent a little time working as a Wellness Guide in a dispensary. From what I experienced, the people who use topicals came in specifically for them. I did notice the pet topicals were typically an impulse buy as customers would be excited to see pet products. Although when transdermal patches hit the shelves it seemed to catch peoples eye and spark more interest towards the topical display case!

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