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What type of training is done at the Cannabis Retail stores?

Retail

Looking to get into the Cannabis Industry and have extensive experience training Sales Associates. I have to guess that training of the budtenders is just as important as ever in order to get your product placed and sold.

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Hey Brad! Yes -- education and training are both essential baselines for our industry! Every cannabis market has different regulations, products, and operators which means that training is typically specialized based on the market you're focused in. Many times, cannabis product companies have their sales team go to different dispensaries to educate budtenders on the benefits of their products -- its definitely an essential part of brand recognition!

Kelsea,

Thank you for your reply. I’m glad to hear to hear that cannabis companies believe in training the sales associates. It is one of the biggest parts of the sales cycle.

Thanks,

Brad

Hi, Brad - exciting that you're considering a career in cannabis! In addition to Kelsea's response about brand training, there's also a large umbrella of internal training in dispensaries, from the history of cannabis to the scientific basics about terpenes and the full spectrum of cannabinoids. Depending on size, some retailers have an entire training department for continuous learning, or just one manager who focuses on training as a part of the onboarding process. Tying all of this together - products, brand ethos, science, effects - leads to a better customer experience and HIGHer sales.

Yes I would like to get into this business. I have done farm to table operations for Mushrooms, Carrots, Garlic, and other produce. I think I would be a great fit. I have the Logistics and Distribution back ground to help grow any business or even was to improve shipping and storage. Thanks I am Bob and can be reached at [email protected]

Hey Brad! I would encourage you to implore the world of 'Brand Ambassadors', which is my current title and aligns well with your description of training budtenders.

As a Brand Ambassador for Vantage Point Distribution I represent two brands: A Golden State and Phases. I am the eyes and ears of my sales team, who is not able to be in the field in my region often AND I offer brand support for retailers. This means I go to retailers and conduct staff trainings, specifically offering education about my brand(s) and the exact offerings we have in their store. I also conduct demos inside dispensaries where I offer education to customers and promote sales in store. Lastly, I often visit retailers with no specific purpose besides building rapport and relationships with management, and obtaining critical field information like low inventory levels, customer feedback, and most importantly, budtender comfortability on my brands. At the end of the day, the easiest way to drive sales velocity in this industry is for the budtenders to LOVE your brand- they are biased and will push the easiest to remember/their personal favorite brands. With thousands of competitors and tons of turnover, it's difficult for budtenders to stay up to date on every single brand they have in their shops, so, personalizing a brand with a representative or Ambassador like myself, is effective and helpful.

I hope this perspective and information is helpful for you and your future endeavors! I cannot recommend this job title enough for driven, enthusiastic, and well spoken people who have a passion for the cannabis plant. Aubrey

Kelsea-Appelbaum: Hey Brad! Yes -- education and training are both essential baselines for our industry! Every cannabis market has different regulations, products, and operators which means that training is typically specialized based on the market you're focused in. Many times, cannabis product companies have their sales team go to different dispensaries to educate budtenders on the benefits of their products -- its definitely an essential part of brand recognition!

Who is training the sales people? I am currently in in the middle of completing a Medical Cannabis Science and Business Master's degree. I would be interested in what the sales people are teaching the people working directly with patients and where they are getting their information

Kelsea-Appelbaum: Hey Brad! Yes -- education and training are both essential baselines for our industry! Every cannabis market has different regulations, products, and operators which means that training is typically specialized based on the market you're focused in. Many times, cannabis product companies have their sales team go to different dispensaries to educate budtenders on the benefits of their products -- its definitely an essential part of brand recognition!

lesley-richardson: Who is training the sales people? I am currently in in the middle of completing a Medical Cannabis Science and Business Master's degree. I would be interested in what the sales people are teaching the people working directly with patients and where they are getting their information

Very interesting! It really just depends on the organization. A lot of times, cannabis brands have their own internal training to ensure that their sales team can effectively pitch their products. Once those products are on the shelves at a dispensary, most of those sales team members actually go on site to train the Budtenders/Sales Associates at the dispensary to make sure that consumers get the right info!

Bob-Sliger: Yes I would like to get into this business. I have done farm to table operations for Mushrooms, Carrots, Garlic, and other produce. I think I would be a great fit. I have the Logistics and Distribution back ground to help grow any business or even was to improve shipping and storage. Thanks I am Bob and can be reached at [email protected]

Awesome! Definitely start applying to roles that you're interested in!

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