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Grasslands Agency

Grasslands is an Indigenous-owned marketing agency specializing in highly regulated and emerging industries such as cannabis, hemp, technology, real estate and beyond. Using a journalism-minded™ approach that’s rooted in Aristotle’s modes of persuasion, we create compelling narratives and amplify brands through integrated marketing, strategic PR, thought leadership and digital advertising.

Our growing team is led by Founder and CEO Ricardo Baca, an award-winning journalist and Marketer of the Year; Chief Marketing Officer Jesse Burns, a Clio Gold winner for Product Design; and Chief of Staff Debbie McHugh, a 20-year media veteran with experience in large-scale operations and publishing.

Grasslands holds the Denver Business Journal 2020 Small Business Award and is recognized by Vangst as a 2021 Top Cannabis Company to Work For. We are committed to bringing equity to the marketing industry through our Diversity-in-Marketing Internship, as well as fostering a culture of creativity at our vibrant HQ located in the heart of Denver’s Santa Fe Arts District.

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