Leading communications firm, Chapter 2, is seeking a full-time PR and VIP Account Executive to handle multiple luxury and streetwear fashion, social impact, sustainability, and cannabis accounts. This role interacts closely with clients/designers and top-tier media and stylists, with responsibilities across public relations and VIP relations. This role starts remote work during this time and is open in both our New York City (Manhattan) and Los Angeles (West Hollywood) offices.
The ideal candidate has 3-4 years experience in a public relations and/or VIP relations capacity, either in-house with a top brand or a leading agency, handling multiple brands with intimate knowledge of luxury fashion and streetwear, creative partnerships, media, placements, events and activations, and a network of excellent editorial and stylist contacts.
Assist in planning and execution of client events across all company divisions including budget management
Coordinate day-to-day PR and VIP activities on client accounts; including sample trafficking, influencer/VIP outreach, gifting/seeding, and managing showroom collections
Research and propose new talent, including but not limited to celebrities, bloggers, social media celebrities, for clients; work with PR Director to create integrated celebrity/VIP plan and budgets for each client in conjunction with master client strategy
Maintain calendar of Entertainment Marketing Initiatives; this should be a living document to be shared with respective account teams and clients
Lead proactive outreach to target editors and stylists to secure media and VIP coverage
Work with NY and LA teams to produce Press Previews and editor meetings, client events, and showroom appointments
Work with team and clients with creating effective press and marketing strategies and initiatives to hit brand goals and drive awareness
Produce and publish effective press materials including pitches, press releases, media alerts, and bios
Oversee creation of all celebrity/VIP and influencer target lists
Monitor press coverage and report directly to client; oversee completion of monthly status reports and ensure delivery to client; work with NY and LA teams on regular updating of client press books and reports
Recruit, manage, mentor, and lead junior staff members and seasonal interns
No description provided.
Company healthcare benefits are offered to all full-time employees (Health, Dental and Vision insurance available)
2 weeks PTO after 3 months
Compensation is competitive and commensurate with experience
3 weeks PTO after 2 years
Summer Half Days (on Fridays from Memorial Day to Labor Day) based on workload
Excellent relationships with media contacts and celebrity stylists in fashion, cannabis, culture, and lifestyle press in both the print and online/digital space
3+ years experience in a public relations capacity either in-house with a top brand or at a leading agency
Availability to travel domestically and internationally
Experience successfully managing PR campaigns from strategy development through execution with track record of proven results; experience developing goals for team and clients, and monitoring and reporting on progress to teams
Highly proficient with Fashion GPS/Launchmetrics or Mayvien, MS Word, Excel, PowerPoint, Dropbox, Google programs, Cision, and social media platforms
Highly adept at multitasking and managing multiple projects simultaneously and effectively
Strategic thinker who can bring fresh and innovative ideas to the team and implement strategies to bring these ideas to life
Strong interpersonal and analytical skills; attention to detail and strong organization skills
Effective leadership qualities and proactive attitude with managing projects and responsibilities
Thorough knowledge and understanding of principles in PR, marketing, and digital media, as well as global media landscape
No description provided.
About Chapter 2 Agency
Founded in 2016 by Clara Jeon and Kenneth Loo, communications firm Chapter 2 was born out of the idea that to really support talented young creatives and drive growth in promising brands, you have to rewrite the rules. You need an interdisciplinary, multi-layered approach to services that maximize impact and efficiency, and strategy that’s tailored for each unique client. As an agency, we are relentless in our search to do things better; to be better. Be better - that’s the central ethos of our company.