Product Marketing Lead - Extraction Division

Agrify Corporation • Denver, CO

Posted Mar 11, 2022

Employment Type

Permanent

Time Commitment

FULL TIME

Summary

The Product Marketing Lead will interface directly with the Engineering, Product Marketing, Product Development and Sales teams in addition to end customers and our marketing team (and contracted agencies) to be the go-to expert on the market, product positioning, and messaging.
You will develop and produce motivational collateral of relevance in multiple formats to a variety of personas to retain and grow revenue. The Product Marketing Lead will help shape go-to-market strategies for existing and upcoming products in the roadmap, working alongside the Content Lead, Demand Gen Specialist, Social Media Manager and Marketing Coordinator. You are an individual who is passionate about Cannabis and highly knowledgeable with various types of extraction including Hydrocarbon Extraction, Distillation, Solventless Extraction, and Ethanol Extraction. You will provide science-backed professional review and feedback on extraction-specific content for all audience-facing outlets such as blogs, whitepapers, video, social media and beyond. In short, you are legitimate. There’s nothing on future4200.com or beyond that you don’t already know. You have been at the forefront of the industry for some time, and you routinely recognize mistakes in the science of others. You have supreme confidence in your extraction prowess, and you’re able to see the evolution of the space from past to present and future. If this sounds like you, we can’t wait to work with you!

Company BenefitsBenefits for this job may vary

Career Advancement
Dental, Medical, & Vision Benefits
Inclusive Environment
Life Insurance
Paid Parental Leave
Paid Time Off
Relaxed / Casual Dress Code
Short-Term & Long-Term Disability

Dates

No information available.

Responsibilities

● Work directly with the Product Team to understand value-proposition and system highlights of products and technologies and how they fit into the greater product catalog. ● Identify target buyer personas most likely to purchase our solutions and the market problems our solutions can address. ● Develop and execute product launch plans garnering market attention and customer pipeline growth. ● Understand and articulate product core competencies to guide and build buyer profiles. ● Manage relationships with copy and content creators to vet for scientific accuracy and popular opinion of informational content. ● Translate science-heavy and tech-forward content in an intuitively understandable manner to a mass audience ● Fiercely uphold the position of all content, backed by science, research, and thought leadership. ● Work collaboratively to achieve key objectives across touchpoints ranging from data sheets and short form writing to multimedia storyboarding. ● Constantly have a pulse on industry trends, market problems, and how the Agrify stack can solve for those. ● Appropriately distribute content to experts across the company for messaging and brand alignment. ● Understand lab operator user personas and how to leverage those with Agrify Extraction solutions.

Physical Requirements

No description provided.

Working Environment

No description provided.

Experience

● 7+ years’ experience in the cannabis industry ● Experience with processing technology and scientific products across Extraction, Winterization, Filtration, Solvent Recovery, Degas/Decarb, Distillation, Isolation, Remediation and Formulation ● 5+ years’ operating or working in a cannabis processing lab ● Demonstrates a deep knowledge of CBD extraction ● Has a deep understanding of the culture and history of cannabis ● Able to distill (pun intended) complex machinery and scientific processes into easily digestible writing/content

Education

No description provided.

Salary

$100,000.00 / year / year

About Agrify Corporation

Agrify is the most innovative provider of premium cultivation and extraction solutions for the cannabis and hemp industry. Our proprietary micro-environment-controlled Vertical Farming Units (VFUs) enable our customers to produce the highest quality products with unmatched consistency, yield, and ROI at scale. Our comprehensive product line for all stages of extraction including hydrocarbon, ethanol, solventless, post-processing, and lab equipment enables producers to maximize the quantity and quality of extract required for award-winning concentrates.