The Brand Manager will assist in the development and growth within the Verano family of brands. This position requires a high energy marketer with strong communication, creative and analytical skills. The strategist will leverage data-driven consumer and business insights to drive strategies for brand and product development to deliver profitable growth for our brands.
Develop implement and manage annual brand plans in conjunction with Sr. Director of Wholesale Marketing and Verano’s long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development. Explore market opportunities for a new brand to deliver a unique consumer-led proposition Establish and lead the new product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven and profitable. Manage internal creative, along with collaborate with both retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships. Coordinate all new product development and launches with cross-functional teams including sales, retail, and operations (pricing, forecasting, procurement, commercialization and production). Support consumer and trade communications and promotions for Verano, Avexia & Encore Edibles Analyze profitability of products; perform necessary cost-reduction measures to ensure existing and new products meet or exceed profit margin requirements and eliminate those that do not meet requirements. Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently. Other duties as assigned.
While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.
Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.
Bachelor’s degree required. 5+ years of progressive brand management experience in the CPG industry required. Experience working cross-functionally to translate brand strategies into company behaviors and company communications. Ability to work cross-functionally with design, operations, and sales. Experience collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution. Demonstrated skill in leading strong cross-functional teams. Demonstrated success in an early stage and or rapidly growing business. Highly motivated, self-directed, innovative and able to work independently and cross-functionally with keen judgement, common sense and resourcefulness. Adapts and thrives in a demanding, ambiguous, fast-paced environment. Operates with a high level of professionalism and integrity, including dealing with confidential information.
Must be authorized to work in the United States. Must be 21 years of age or older.
Bachelor’s degree required
Verano™ is a national, vertically-integrated operator of licensed cannabis cultivation, manufacturing, and retail facilities dedicated to improving lives by providing safe access to effective organic cannabis products that enhance health and wellness and by positively impacting the communities it serves. Verano develops and produces a well-rounded suite of limited edition, fashion-forward cannabis products, which offer superior medicinal therapies and inspirational product options. It designs, builds, and operates unique Zen Leaf™ branded dispensary environments that ensure an exceptional shopping experience with unparalleled customer service and satisfaction in both medical and adult-use markets. Verano distributes cannabis concentrates, edibles, extracts, flower and topicals under its trusted premium brands: G-Line, Avexia™, Encore Edibles and verano™. Interested in joining the team? Text cannajobs to 89743
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