1906 New Highs

Field Marketing & Community Outreach Manager - Western Massachusetts - Western Massachusetts, MA

Job Posted
Nov 10, 2022
Employment Type
Time Commitment
Required Licenses
Company & Role Overview


Hello! We were founded to transform the world of cannabis by creating functional highs that help you do all the life stuff better. We launched in 2016, and since then, we've advanced from a start-up to Colorado's fastest-growing edibles brand. Our company has been touted by media, industry watchers and consumers as one of the most exciting brands in the cannabis space. This is an incredible time of expansion for 1906 and we are rapidly growing beyond Colorado. We are currently seeking long-term, committed and enthusiastic team members to grow with us. 1906 offers a competitive salary, incentive bonuses based on performance, and competitive health and wellness benefits.

1906 is simply the most innovative brand in cannabis and a major challenger in the wellness space. In the last two years we have quintupled revenue, released a six formula new product line novel in the market, created the world's first edible for cognitive focus, and expanded to multiple new states.

We are seeking a professional, reliable, enthusiastic Field Marketing & Community Outreach Manager to help grow 1906 business in the Berkshires/Western Massachusetts market . As a successful candidate, you will serve as the face and voice of 1906 in the region, build brand recognition, and drive retail engagement and executional excellence (training budtenders, merchandising, consumer engagement and education, promotions, incentives, and launches). You will communicate and engage with our sales & marketing team, and our dispensary customers in meaningful ways to increase our company's brand awareness and help generate new sales opportunities. You will seek out community groups and partnerships to expand our audience and drive adoption and awareness of 1906 outside the dispensary.

  • Understand 1906's mission, vision, team structure, and goals
  • Understand all 1906 products and experiences and be able to clearly communicate this information to others
  • Maintain a positive image of the brand at all times
  • Act as a liaison between 1906 marketing and sales teams in sharing information and opportunities.
  • Develop a clear and concise communication format with the teams to support objectives while in stores
  • Scout for expanded visual merchandising opportunities in dispensaries
  • Build rapport with current and potential customers and dispensaries
  • Work closely with both 1906 sales and marketing staff + dispensaries to bring activity to life in market
  • Lead in-dispensary pop-ups and budtender educations
  • Support broader event activations on-site as needed
  • Tracking results from sales support, pop-ups and budtender educations
  • Lead development of local Brand Ambassador team as market need grows

  • Age 21+
  • Previous experience as an account representative, sales, brand ambassador or similar role is strongly desired, as well as knowledge of sales and marketing principles
  • Outstanding communication skills, both written and verbal
  • Engaging, outgoing, approachable personality
  • Reliable, self-starter and team player
  • Must be able to work independently/remotely
  • Excellent problem-solving skills
  • Ability to travel within Massachusetts using your own vehicle.
  • Bachelor's Degree in Marketing, Sales, Business, Communications or a related field (preferred)
  • CPG experience in Alcohol, Cosmetics, Pharma or Food preferred.
  • Availability to work weekends. This role is a full-time salaried position with weekend work required to facilitate events and in-store pop-ups.

  • Base salary $60,000 - $70,000 (dependent on experience), plus annual bonus potential per Company's direction/performance
  • Paid time off (after probationary period)
  • 100% employer paid medical insurance for employees (after probationary period)
  • Dental and vision benefit options (after probationary period)
  • 401k plus employer match (after probationary period)
  • Monthly vehicle allowance for use of own car, gas card for fuel purchases, and corporate credit card for business expenses
  • Unlimited growth potential in one of the fastest growing industries! Cannabis is expected to hit $100 Billion in sales by 2030.

1906 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



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Company BenefitsBenefits for this job may vary.

401(k) with Company Match, Career Advancement, Company Discounts, Dental, Medical, & Vision Benefits, Flexible Time Off / Unlimited Vacation, Inclusive Environment, Paid Time Off, Pet-Friendly, Relaxed / Casual Dress Code, Work From Home / Remote


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Working Environment

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About 1906 New Highs

1906 is revolutionizing self-care one edible at a time. We created a new category of cannabis to amplify health and happiness, which quickly put us on top as the fastest-growing brand in Colorado. We’ve innovated across R&D, manufacturing and marketing with breakthrough products that combine moderately-dosed THC with medicinal plants and adaptogens.

User-friendly, portable and thoughtfully engineered, they deliver curated effects within 20 minutes—faster than any other edible on the market. The rapid-onset formulations help users get the most out their days and nights, while staying pleasantly in control. We call it a toolkit for modern living. The industry calls it a giant leap forward.

1906 is available in Colorado, Oklahoma, Illinois, Massachusetts and Arizona.

Role Requirements


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Physical Requirements

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