CAPNA Intellectual

VP of Sales - Encino, CA

Job Posted
May 08, 2020
Employment Type
Time Commitment
Required Licenses
Company & Role Overview


Capna Intellectual is currently seeking an experienced VP of Sales to join our team. As the VP of Sales at Capna Intellectual, you will develop strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization.


No information available

Company BenefitsBenefits for this job may vary.

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Working Environment

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About CAPNA Intellectual

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Role Requirements


Supervise the planning and development of company marketing and communications materials

Promote positive relations with partners, vendors, and distributors

Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs

Implement and execute sales policies and practices

Attend trade shows and major account meetings to ensure brand identity is conveyed properly

Consistently establish new product distribution channels to increase product sales

Build, develop and manage sales team capable of carrying out superior sales and service initiatives

Work cross functionally to develop brand positioning, creative strategy and key campaigns that will significantly drive the evolution of the brand, the brand voice and brand awareness within the Cannabis industry from Sales perspective

Directly manage major and critical developing client accounts

Develop and coordinate sales selling cycle and methodology

Analyze and evaluate the effectiveness of sales, methods, costs, and results

Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development

Coordinate the management of all accounts

Direct and coordinate company sales and marketing functions

Direct and oversee marketing to identify and develop new customers for products

Implement approved distribution strategies

Develop and manage sales and marketing budgets, and oversee the development and management of internal operating budgets

Present market trends and opportunities for current product while assisting in the strategic development of product lines

Recommend sales strategies for improvement based on market research and competitor analysis

Establish and implement short and long range goals, objectives, policies, and operating procedures

Project sales volume and profit for existing and new products

Establish sales objectives, forecast and develop annual sales quotas for regions and territories

Establish and adjust sales prices by monitoring costs, competition, and supply and demand

Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors

Collaborate with marketing on merchandising and product strategies for increased sales through all channels

Develop and implement long term revenue goals for overall company budget

Develop an annual sales plan in support of organization strategy and objectives

Provide strategic insight and guidance to leadership

Physical Requirements

No information provided.


5-7 years of sales management experience, with a proven track record leading successful sales teams while meeting or exceeding set goals

Cannabis industry experience required

Ability to set budgets, manage expenses and forecast accurately

Keen market knowledge of compliance and regulation

Established cannabis relationships

Experience in planning and executing marketing strategies, advertising campaigns, and successful public relations efforts

Ability to develop new business in the Cannabis industry

Ability to motivate teams to produce quality materials within tight timeframes

CRM experience required

Knowledge of contracting, negotiating, and change management

Excellent Excel/Powerpoint/Word/Google Suite skills

Ability to multitask and thrive in a dynamic, fast paced, start up environment

Ability to participate in and facilitate group meetings

Excellent time management skills

Marketing and PL experience a plus

Knowledge of structuring sales quota goals and revenue expectations

Excellent written communication, verbal communication and interpersonal skills


BA or BS preferred