Acreage Holdings Co.

Outreach Coordinator - South Windsor, CT

Job Posted
Nov 04, 2022
Employment Type
Time Commitment
Required Licenses
Company & Role Overview




The Botanist, an Acreage Holdings Company, is a state-licensed marijuana facility that services licensed medical marijuana patients in the State of Connecticut. Acreage Holdings is committed to improve the quality of healthcare for patients using natural, plant-based medicine while maintaining compliance with state regulations. As a Outreach Coordinator you have the opportunity develop outreach initiatives with local chambers, non-profits, and other organizations while partnering with dispensary teams guiding patients to improve their quality of life while helping relieve their symptoms.

Essential Functions and Responsibilities

  • The Community Outreach Coordinator is primarily responsible for lead generation, patient acquisition through community education and engagement, as well as physician outreach.
  • Works in conjunction with the GM, Director of Retails Operations, and Marketing Coordinator to develop promotional initiatives with the goal of acquiring new business
  • Assist dispensary teams with more in-depth/escalated patient registration issues and general concerns
  • Update Compassionate Need Program (CNP) application annually with new financial limits, coordinate CNP renewal appointments
  • Establish and maintain relationships with certifying providers and keep them informed of registration process and DCP changes
  • Develop relationships with potential patient groups to grow patient base at the Botanist
  • Organize educational events and activities across the state
  • Organize patient outreach events and activities that drive current and future patient engagement
  • Represent the Botanist & Prime Wellness at educational and promotional events in the community
  • Establish and utilize reports on prescribed timelines to manage and optimize patient volume
  • Promote brand awareness within the community
  • Maintains updated log and communication with groups, chambers, and relevant business contacts.
  • Activates and gathers leads at industry events, dispensary events, community events.
  • Executes the laid-out plan for dispensary openings.
  • Shows continuous growth in patient acquisition.
  • Move individual ordering physicians and medical groups along the continuum to advocate for our products and to direct patients to our company for order fulfillment
  • Cultivate relationships with large corporate healthcare entities to advocate that medical cannabis be made available to patients
  • Develop a deep understanding of current and future competition and outpace the competition in key performance indicators, including market share.
  • Follows and implements the given outline for outreach initiatives
  • Makes suggestions to enhance current efforts
  • Works collaboratively with patient groups, dispensary managers, for in dispensary events as well as community events.
  • Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, training, emails, and phone calls
  • Event planning & coordination
  • Effectively communicates with potential patients with the information gathered at events



Education and Experience

  • High School Diploma or equivalent required
  • 1-3 years previous experience in a customer service, administrative, or front-desk role required.
  • Excellent computer proficiency (MS Office - Word, Excel and Outlook)
  • Must be 18 years or older and able to pass a State mandated background check
  • Proven track record of working under pressure to meet deadlines, while maintaining a positive attitude and providing exemplary customer service

Computers and Technology

  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook
  • Ability to learn, navigate and accurately utilize the company's Point of Sale & Patient data management software systems
  • Familiarity with Google Forms is a plus


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Company BenefitsBenefits for this job may vary.

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Working Environment

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About Acreage Holdings Co.

Headquartered in New York City, Acreage is a multi-state operator of cannabis ‎cultivation and retailing facilities in the U.S., including the company’s national retail store ‎brand, The Botanist. Acreage’s wide range of national and regionally available cannabis products include the award-winning Botanist brand, the highly recognizable Tweed brand, the Prime medical brand in Pennsylvania, the Innocent edibles brand in Illinois and others. Acreage also owns Universal Hemp, LLC, a hemp subsidiary dedicated to the distribution, marketing and sale of CBD products throughout the U.S.

Since its founding in 2011, Acreage has focused on building and scaling operations to create a ‎seamless, consumer-focused, branded experience. More information is available at

Role Requirements


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Physical Requirements

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