CAPNA Intellectual

Brand Manager - Encino, CA

Job Posted
May 08, 2020
Employment Type
Permanent
Time Commitment
Required Licenses
Company & Role Overview

Summary

Capna Intellectual is currently seeking an experienced Brand manager who is passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and generate strategies that grow market share while positively improving the brand’s established reputation, improving our customer experience and driving growth.

Salary

No information available

Company BenefitsBenefits for this job may vary.

No information available.

Dates

No information available.

Working Environment

No information provided.

About CAPNA Intellectual

No information provided.

Role Requirements

Responsibilities

Oversee marketing and advertising activities to ensure consistency with product line strategy

Research consumer markets and competitors’ activities to identify opportunities and threats

Brainstorm innovative growth strategies

Anticipate, communicate and develop strategies to minimize bottlenecks

Monitor product distribution and consumer reactions

Monitor market trends

Translate brand strategies into executable brand campaigns, positioning and marketing strategies

Analyze current marketplace brand positioning and to clearly define targeted consumers insights

Establish performance specifications, cost/price parameters, market applications and sales estimates

Measure and report performance of all marketing campaigns to assess against ROI and KPI goals

Lead creative development and create motivating stimulus to inspire targeted population into “taking action”

Physical Requirements

No information provided.

Experience

Excellent written and verbal communication skills

Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

Keen knowledge of latest trends and marketing best practices

Experience with CRM software

Drive for results and leaderships skills

Excellent understanding of the full marketing mix

Keen knowledge of cannabis products and consumer marketing base

Excellent communication and interpersonal skills

Ability to identify target audiences and devise campaigns that engage, inform and motivate

Excellent analytical skills and data-driven thinking ability

Highly creative with ability to think out of box

Ability to work with numbers, metrics and spreadsheet

Proven work experience as brand manager

Education

BS/MS degree in marketing or a related field preferred