Green Thumb Industries

Commercial General Manager (VP Level) - Ocala, FL

Job Posted
Sep 27, 2022
Employment Type
Time Commitment
Required Licenses
Company & Role Overview


The Role

The Commercial General Manager is the core leader of the revenue generating operating unit for Florida at GTI. This role has P&L responsibility for the Florida business unit and is responsible for building GTI's retail and CPG Brands while delivering sales, gross profit and market share growth. This is a leadership position with direct management of all regional marketing and buying functions for our growing retail footprint in Florida, and the role will closely partner with the SVP Revenue and SVP Retail to ensure national strategies are successfully implemented within Florida. The Commercial General manager will also work closely with cross functional partners across Production, Supply Chain, Merchandising, Marketing, E-Comm, Finance, Government Affairs, HR, and more to facilitate seamless execution through all aspects of the organization and value chain.

The Commercial General Manager reports directly into the SVP - Revenue, with high visibility to the Executive Leadership Team. This position requires a commercially oriented, strategic business problem solver, brand builder and people leader. A successful candidate will have the flexibility to navigate a rapidly growing business while building a new operating model to sustain the growth as the business matures.

  • Deliver Sales, Gross Profit, EBITDA and Market Share growth on budget
  • Lead Regional Buying team for GTI's RISE retail banner to ensure merchandising and promotional activities support a market leading customer/patient experience and that production is aligned to the retail needs
  • Partner closely with production teams and CPG Brand teams to ensure that production is aligned to market demand and unmet needs, while developing and executing strategies to closely manage inventory
  • Lead Regional Marketing teams to develop industry-leading regional programs which build GTIs retail and CPG cannabis brands in tandem
  • Recruit, develop and retain top talent building the next generation of Commercial leaders at GTI
  • Serve as an advocate for all buying and regional marketing needs for the region within and outside the GTI organization
  • Partner with government and regulatory affairs to represent GTI to state and municipal governing bodies when appropriate
  • Partner with the SVP - Revenue to develop an industry leading Commercial Operating model

  • A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
  • Bachelor's Degree required; MBA preferred
  • 10+ years experience with 5+ years' leading Buying, Regional Marketing, or Sales teams. Buying/merchandising experience preferred.
  • P&L ownership with focus on topline results driven responsibilities
  • A proven leader with a bias to action, team building and organizational development; someone comfortable building new ways-of-working and operating without a blueprint
  • Experience working within a highly matrixed organization and partnering with various groups - production, merchandising, brand marketing, retail marketing, retail operations, finance, etc.
  • Ability to scale and lead a high-performing team
  • Strong working knowledge of financial, buying, sales and marketing processes required to lead commercial organization
  • Knows how to get things done by engaging all stakeholders proactively and effectively delegate and empower others to meet responsibilities on-time and on-budget
  • Ability to influence others and move towards a common vision and/or goal
  • Strong interpersonal skills with demonstrated ability to build and maintain strong working relationships with customers and cross-functional partners within the organization

Additional Requirements
  • Must pass any and all required background checks
  • Must be and remain compliant with all legal or company regulations for working in the industry
  • Must possess valid driver's license
  • Must be a minimum of 21 years of age
  • Must be approved by state badging agency to work in cannabis industry


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Company BenefitsBenefits for this job may vary.

Dental, Medical, & Vision Benefits, Paid Time Off, Company Discounts, Flexible Time Off / Unlimited Vacation, Free Snacks / Drinks, Inclusive Environment, Life Insurance, Lunch & Learns, Paid Parental Leave, Relaxed / Casual Dress Code, Short-Term & Long-Term Disability, Work From Home / Remote


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Working Environment

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About Green Thumb Industries

Calling all curious, collaborative, compassionate, boundary-pushing, trustworthy stewards: There’s a place for you.

Join us on our mission to promote well-being through the power of cannabis while giving back to the communities in which we serve.

People are everything at Green Thumb. Some of us nurture plants while others pore over legal documents or open new stores. A few things we have in common? We’re stewards of the plant, a happy and humble bunch and genuinely love what we do.

Role Requirements


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Physical Requirements

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