Director of Acquisition Marketing
Vangst • Remote
Posted May 10, 2022
Employment Type
PermanentSummary
Who We Are Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credentialed full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses. Since raising their seed round in 2018, Vangst has become one of the fastest-growing companies in the cannabis industry and was recognized as one of Fast Company's most innovative companies. Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry. Vangst’s headquarters is in Denver, CO. Vangst is a Series B company backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others. POSITION We need an experienced performance marketer to lead our online paid acquisition campaigns. In this role, you will oversee paid acquisition strategy, manage campaigns across multiple channels, and direct the team's resources to drive growth goals. The ideal growth marketing candidate has prior experience managing various online channels including SEM (Google, Bing, Yahoo, etc.) and paid social (TikTok, Instagram, LinkedIn, etc) in a fast-paced environment. Experience with job board advertising is preferred, but not required. You will manage a budget and soon hire and manage a small team of direct reports. What You Will Do Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio Define and lead a roadmap of user acquisition channels to grow our user and customer base Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we scale Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency Drive our budget allocation processes in partnership with other leaders across the company Partner with Vangst product and operations teams to ensure that customer cohorts remain high quality after acquisition Partner with internal and external creative teams on the development of best-in-class creative assets Uncover new opportunities to acquire customers efficiently at scale; have a clear understanding of our cost to acquire customers and make tested recommendations around managing that cost Required Experience 2-5 years hands-on experience managing paid acquisition campaigns through TikTok, Instagram, Facebook or Google Excellent analytical skills including expert knowledge of Excel / Google Sheets and web analytics tools Experience working in start-up, scrappy fast-paced environment with a focus on performance and driving results Good communication skills and experience effectively collaborating with cross-functional teams. Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 20 pounds at times. Communicating with others to exchange information. Repeating motions that may include the wrists, hands, and/or fingers. Assessing the accuracy, neatness, and thoroughness of the work assigned. 10% travel Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Compensation, Company Benefits & Perks Competitive Base Salary Unlimited Paid Time Off Company Sponsored Health, Dental, Vision, Long & Short term disability insurance 401(k) Healthcare Spending Accounts Corporate & Hybrid Work Environments Flexible work schedules with approval from management, based on business needs
Company BenefitsBenefits for this job may vary
Dates
No information available.Responsibilities
RESPONSIBILITIES:
Responsibilities include scaling the supply side of our platform: the candidate acquisition side of a jobs marketplace. You will position Vangst as the leading jobs platform that addresses the most robust and crucial set of features and services for cannabis employment. This is a rare opportunity to establish the first and only Deep Job Platform for cannabis.
In this role, you will lead vision, strategy, and results for paid customer acquisition channels. You are data-centered and understand that concise insights drive the best optimizations. We would like to talk about key optimizations and channels you’ve been successful in and how.
What You Will Do Deliver on revenue and marketing efficiency targets by constructing and optimizing a robust online advertising portfolio Define and lead a roadmap of user acquisition channels to grow our user and customer base Play a key role in evolving our paid media KPIs / OKRs, analytical systems, and business processes as we scale Develop rigorous experimentation frameworks that result in significant learnings, ultimately increasing revenue and efficiency Drive our budget allocation processes in partnership with other leaders across the company Partner with Vangst product and operations teams to ensure that customer cohorts remain high quality after acquisition Partner with internal and external creative teams on the development of best-in-class creative assets Uncover new opportunities to acquire customers efficiently at scale; have a clear understanding of our cost to acquire customers and make tested recommendations around managing that cost
Physical Requirements
No description provided.
Working Environment
Remote
- Compensation, Company Benefits & Perks 60K (DOE) + Commission Competitive Base Salary + Commission Unlimited Paid Time Off Participation in company stock options Company Sponsored Health, Dental, Vision, Long term disability insurance & Short-term disability insurance 401(k) accounts Healthcare Spending Accounts Access to free off-site workspaces Flexible work schedules with approval from management, based on business needs
Experience
2-5 years hands-on experience managing paid acquisition campaigns through TikTok, Instagram, Facebook or Google Excellent analytical skills including expert knowledge of Excel / Google Sheets and web analytics tools Experience working in start-up, scrappy fast-paced environment with a focus on performance and driving results Good communication skills and experience effectively collaborating with cross-functional teams. Physical Requirements Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 20 pounds at times. Communicating with others to exchange information. Repeating motions that may include the wrists, hands, and/or fingers. Assessing the accuracy, neatness, and thoroughness of the work assigned. 10% travel Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education
No description provided.
Salary
No information available
About Vangst
Vangst is the cannabis industry’s hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credential full-time employees, Vangst has built the industry’s go-to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry’s leading businesses.
Since raising their seed round in 2018, Vangst has become one of the fastest growing companies in the cannabis industry and was recognized as one of Fast Companies most innovative companies.
Today, over 300,000 people have full-time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.
Vangst’s headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dog’s Casa Verde Capital, and others.